His first foray into show business was at the age of 17 and for the first 10 years of his career, he brought many legendary stars to South Africa. Hanging in his office is a commanding charcoal portrait inscribed: To Pieter, with my love and deep thanks, Marlene. He brought Dietrich to South Africa when he was 20 years old.
In the 70’s he helped create The Intimate, Barnato and Andre Huguenet Theatres in Johannesburg. In 1980 he bought the Alhambra in Johannesburg, virtually tore it down, and came up with three theatres the Alhambra, the Rex Garner and the Richard Haines. In 1988 he purchased the derelict Alvin Cinema in Camps Bay, Cape Town and rebuilt it calling it Theatre on the Bay. He also runs 2 theatres at the magnificent Montecasino Entertainment Centre, with 400 and 150 seats.
The Cape Town season of LES MISERABLES a co-production with Sir Cameron Mackintosh and TSOGO SUN brought world-class musical theatre to South Africa. This was followed by CATS, and The PHANTOM OF THE OPERA co-produced with Tim McFalane.
Then came SLEEPING BEAUTY ON ICE, JOSEPH AND THE AMAZING TECHNICOLOR DREAMCOAT, JESUS CHRIST SUPERSTAR, STOMP, HAIR, THE LION KING, SWAN LAKE ON ICE and marking his 450th production, CHESS-The Musical. After the triumphant success of THE LION KING, Pieter continued his association with Thomas Schumacher with two more Disney shows, BEAUTY AND THE BEAST and HIGH SCHOOL MUSICAL – Live On Stage, which he co-produced with his friend Hazel Feldman.
Other titles that Toerien brought to South African audiences were: THE MOUSETRAP, CABARET, DIRTY DANCING, SUNSET BOULEVARD, THE SOUND OF MUSIC, WAR HORSE, LITTLE SHOP OF HORRORS. His 500th production was Alan Bennett’s THE HISTORY BOYS. SINGING IN THE RAIN, ANNIE, EVITA , THE SOUND OF MUSIC return season and the newest addition this year will be MATILDA The Musical as he heads towards his 600th production.